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(Formerly Peace Dividend Trust/PDT Global) We build markets, create jobs, and sustain peace in developing countries by championing local entrepreneurs and connecting them to new business opportunities. Learn more at our website
Colouring the horns of rhinos on the ten rand bill in Africa - aninitiative started by concerned members of the South African community to raise awareness on how close rhinos are to extinction. Members of the public are encouraged to colour the horn on their bill red and continue to use the money until every single ten rand note has the mark.
These words accompany online photographs of the marked bills:
“Can you imagine every single rhino horn made RED on every single Ten Rand Note ?
Can you imagine that every single South African will see this, talk about it and become outraged at the real possibility of our rhino becoming extinct? Can you imagine every single visitor to South Africa this Festive Season seeing these notes, asking questions and creating awareness back home. Can you imagine our government NOT sitting up and taking heed of our outraged voices, having to recall, reprint and possibly even do away with the Ten Rand Note ?
Can you imagine our Africa with no rhino ?”
This is a really interesting public outreach campaign - I’m interested to see its effects. I have no doubt it will impact the public consciousness, but I can only hope that will be turned into effective action.